Prada Parfums Play all PRADA fragrances selected movies 1:07 Play next Play now La Femme et L'Homme Prada - Duration: 67 seconds. Prada 59,720 views 3 weeks ago 0:16 Play next Play now House of Candy video - Duration: 16 seconds. PRADA Chanel,Hermes,Rolex,LV Prada's originality made it one of the most influential fashion houses, and the brand became a premium status symbol in the 1990s. Sales were reported at L 70 billion, or US$31.7 million, in 1998. Partrizio di Marco took charge of the growing business in the United. Free shipping & free returns on Prada handbags at Neiman Marcus. Browse through Prada wallets & totes at neimanmarcus.com. Skip To Navigation Skip To Main Content FREE SHIPPING! PLUS, FREE RETURNS FALL 2016 SHOP THE TRENDS UP TO $.
Prada - Wikipedia. Not to be confused with Pravda. Prada. Public. Traded as.
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SEHK: 1. 91. 3Industry. Apparels, accessories. Founded. 19. 13; 1. Fratelli Prada)Founder. Mario Prada. Headquarters. Milan, Italy. Number of locations.
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Over 6. 18 worldwide boutiques. Key people. Miuccia Prada, head designer. Costantino Ruspoli, CEOChristopher Rashidian, CFOProducts. Clothing, cosmetics, fashion accessories, jewelry, perfumes, spirits, cell phone, watches, wines. Services. Boutiques. Revenue$ 3. 9. 1 billion (2. Ironically, Mario's son harbored no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years.
Her own daughter, Miuccia Prada, joined the company in 1. Miuccia began making waterproof backpacks out of Pocone. It was his advice to discontinue importing English goods and to change the existing luggage. Development. With Bertelli alongside her as business manager, Miuccia was allowed time to implement her creativity in the company's designs. They were made out of a tough military spec black nylon that her grandfather had used as coverings for steamer trunks. Initial success was not instant, as they were hard to sell due to the lack of advertising and high- prices, but the lines would go on to become her first commercial hit. Next, Miuccia and Bertelli sought out wholesale accounts for the bags in upscale department stores and boutiques worldwide.
In 1. 98. 3, Prada opened a second boutique in the centre of the Galleria Vittorio Emanuele in Milan's shopping heart, on the site of the previous historic . That same year, the house of Prada began expansion across continental Europe by opening locations in prominent shopping districts within Florence, Paris, Madrid, and New York City. A shoe line was also released in 1.
In 1. 98. 5, Miuccia released the . Although practical and sturdy, its sleek lines and craftsmanship exuded an offhand aura of luxury that has become the Prada signature. In 1. 98. 7, Miuccia and Bertelli married. Prada launched its women's ready- to- wear collection in 1.
Prada's popularity skyrocketed when the fashion world took notice of its clean lines, opulent fabrics, and basic colors. The logo for the label was not as obvious a design element as those on bags from other prominent luxury brands such as Louis Vuitton. It tried to market its lack of prestigious appeal, including the apparel, was its image of .
Partrizio di Marco took charge of the growing business in the United States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores, so that they could become a hit with fashion editors. Prada's continued success was attributed to its .
Miu Miu catered to younger consumers, such as celebrities. By 1. 99. 3 Prada was awarded the Council of Fashion Designers of America award for accessories. By 1. 99. 4, sales were at US$2. Prada won another award from the CFDA, in 1. By now the House of Prada operated in 4. Japan. The company owned eight factories and subcontracted work from 8. Italy. Miuccia's Prada and Bertelli company were merged to create Prapar B.
V. The name, however, was later changed to Prada B. V., and Patrizio Bertelli was named Chief Executive Officer of the Prada luxury company. In 1. 99. 7, Prada posted revenue of US$6. Another store in Milan opened that same year. According to the Wall Street Journal, Bertelli smashed the windows of the store a day before the opening, after he had become deeply unsatisfied with the set- up.
Prada also acquired shares in the Gucci group, and later blamed Gucci for . Analysts began to speculate that he was attempting a take over of the Gucci group. The proposition seemed unlikely, however, because Prada was at the time still a small company and was in debt.
Funding Universe states that . Arnault was in fact attempting a take over of Gucci. LVMH had been purchasing fashion companies for a while and already owned Dior, Givenchy, and other luxury brands.
Gucci, however, managed to fend him off by selling a 4. Fran. In 1. 99. 8, the first Prada menswear boutique opened in Los Angeles. Prada was determined to hold a leading portfolio of luxury brands, like the Gucci group and LVMH. Prada purchased 5.
Helmut Lang's company based in New York for US$4. March 1. 99. 9. Lang's company was worth about US$1. Months later, Prada paid US$1. Jil Sander A. G., a German- based company with annual revenue of US$1.
The purchase gained Prada a foothold in Germany, and months later Jil Sander resigned as chairwoman of her namesake company. Church & Company, an English shoes maker, also came under the control of Prada, when Prada bought 8. US$1. 70 million. A joint venture between Prada and the De Rigo group was also formed that year to produce Prada eyewear. In October 1. 99.
Prada joined with LVMH and beat Gucci to buy a 5. Rome- based Fendi S. A. Prada's share of the purchase (2. US$2. 41. 5 million out of the reported US$5.
Prada and LVMH. Prada took on debts of Fendi, as the latter company was not doing well financially. These acquisitions elevated Prada to the top of the luxury goods market in Europe. Revenue tripled from that of 1. L 2 trillion. Despite apparent success, the company was still in debt.
The company's merger and purchasing sprees slowed in the 2. However, the company signed a loose agreement with Azzedine Alaia. Skin care products in unit doses were introduced in the United States, Japan and Europe in 2. A 3. 0- day supply of cleansing lotion was marketed at the retail price of US$1.
To help pay off debts of over US$8. Milan Stock Exchange in June 2.
However, the offering slowed down after a decline in spending on luxury goods in the United States and Japan. In 2. 00. 1, under the pressure of his bankers, Bertelli sold all of Prada's 2. Fendi to LVMH. The sale raised only US$2. By 2. 00. 6, the Helmut Lang, Amy Fairclough, and Jil Sander labels were sold. Jil Sander was sold to the private equity firm Change Capital Partners, which was headed by Luc Vandevelde, the chairman of Carrefour, while the Helmut Lang label is now owned by Japanese fashion company Link Theory.
Prada is still recovering from the Fendi debt. More recently, a 4. Church & Company brand has been sold to Equinox. The Prada Spring/Summer 2. Ready- to- Wear fashion show, held on 2. September 2. 00. 8 in Milan, got infamous coverage because of the fact that all the models on the catwalk were tottering. The heels were so high .
But many fashionistas rightly claimed that the socks, once sewn into the shoes, would be non- washable and would quickly stink and become grey. Female NGOs and the member of Hong Kong Legislative Council and Law Maker, Lee Cheuk- yan protested in front of Hong Kong Stock Exchange. The name of the art piece is titled . The purpose of this was for the shop to disintegrate into its surroundings. The brand was listed on the Hong Kong Stock Exchange to raise $2. AAP on June 1. 7, 2.
Prada's runway music is designed by Fr. A duplex megastore was opened in Kuala Lumpur at the Pavilion Kuala Lumpur in late 2. Prada commissioned an unusual multi- purpose building called the Prada Transformer in Seoul.
And 2. 00. 9 saw the opening of a new store on Corso Venezia, Milan, designed by architect Robert Baciocchi, focussing on the Prada Made to Order collection. One of the watch models produced by Prada, the Prada Link, is compatible with bluetooth technology and can connect with the LG Prada II mobile phone. Three mobile phones resulted from this collaboration: LG Prada (KE8. LG Prada II (KF9.
LG Prada 3. 0. Prada discrimination lawsuit. Prada countersued for defamation of character. Bovrisse took her discrimination claims to the Office of the United Nations High Commissioner for Human Rights. Committee on Economic, Social and Cultural Rights. As of January 2. 01.
Prada countersuit is still pending. Investigation on tax evasion. Prada Sp. A Chairman Miuccia Prada, Chief Executive Officer Patrizio Bertelli and accountant Marco Salomoni have been named in the probe, which is for possible undeclared or false tax claims. The paper also said the two were under investigation despite the settlement.
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